What makes someone leave a six-figure job in defense to start a milk brand from scratch? In this episode of Money Moves, host Dania Alshowaikh sits down with the founder and CEO of Koita Foods, Mustafa Koita, who shares how one family allergy turned into a global mission to make healthy milk accessible for everyone.
Discover how he built Koita Foods into a household name across 12 countries without investors, the real story behind losing millions chasing ego, and why persistence, speed, and listening became his ultimate superpowers. This episode pulls back the curtain on what it takes to disrupt a slow-moving industry like dairy and win shelf space against global giants.
We break down how he spotted the opportunity, why he bet on organic and lactose-free milk before it was trendy, and the brutal lessons learned from expanding too fast. You’ll hear his honest take on plant-based milk, sustainability myths, and how he’s now betting big on functional beverages.
If you’re a startup founder, dreamer, or builder looking for inspiration, this episode delivers the mindset and playbook of an entrepreneur who refused to quit.
Enjoying the insights? Leave a comment
Leave a Reply
You must be logged in to post a comment.