From waiter to truffle millionaire | Massimo Vidoni – the truffle man

This episode of Money Moves is pure luxury meets hustle. Dania Alshowaikh sits down with Massimo Vidoni, known as the Truffle Man of Dubai, to uncover how a young waiter from Italy became one of the world’s most trusted suppliers of rare white truffles and caviar. His journey from 1990’s New York to Dubai’s luxury scene is a masterclass in branding, pricing, and persistence. 

Massimo explains how he built a multimillion-dollar business around one of the world’s most exclusive ingredients. He shares how he found opportunities others missed, and turned scarcity into profit. His insights into value creation, storytelling, and supply chain control show exactly how to build demand in elite markets. 

He opens up about reinvesting every profit into stock, growing without loans, and how reputation became his best currency. From Nobu to royal kitchens, Massimo’s story is packed with lessons on luxury entrepreneurship and the power of timing. Watch till the end to see him unbox a real white truffle and reveal why the Gulf and Asia are leading the next wave of fine dining. 

This interview is a YouTube goldmine for entrepreneurs, food lovers, and anyone obsessed with turning passion into business. Learn how the world’s top truffle dealer built a brand that turns flavor into fortune.