In this episode of Money Moves, Dania Alshowaikh sits down with Firas Al Msaddi, Founder and CEO of fäm Properties to share the raw and inspiring story of how he entered the real estate industry and turned a bankrupt company into one of the UAE’s leading real estate firms. From humble beginnings to leading a data-driven, tech-powered agency in Dubai, Firas opens up about the defining moments that shaped his journey.
We dive into how fäm Properties became known for its transparency and client-first approach, and why Firas believes that creating real value is the only way to succeed in a market often clouded by distrust. He discusses how to pick the right developments, the importance of integrity in real estate brokerage, and what separates truly successful brokers from the rest.
Firas also reflects on his personal relationship with money, why he’s never taken a loan, and the mindset that helped him survive nearly losing his company — not once, but twice. He talks candidly about the personal weaknesses he’s worked on, what drives him, and why having a clear goal is non-negotiable for anyone chasing success, especially in entrepreneurship.
We also unpack the current state of Dubai’s property market — is the boom sustainable, or is a correction coming? Firas breaks down what makes Dubai such an attractive place to invest, how data and AI are reshaping real estate, and his advice for anyone looking to invest wisely or start their own journey in the industry. Plus, he shares the one thing he wishes he could tell his 21-year-old self.
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