Dania Alshowaikh sits down with Luxury Souq Founder & CEO, Khaled Ebrahimi, and dives into the high-stakes, exclusive world of luxury watch resale, where reputation, network, and deep product knowledge defines success. Khaled traces his passion back to childhood and credits both his father and a strong foundation in banking with fueling his journey from a small Dubai family business to global renown.
Khaled recounts celebrity clients and his philosophy that buying watches isn’t just about telling time – it’s about signaling status and financial acumen. He draws a clear line against fake watches, explaining their damage to both individual credibility and industry trust, and identifies leading investment brands like Rolex, Patek Philippe, and Richard Mille – insisting watches can serve as both currency and asset for the well-informed collector.
Khaled also discusses market trends, inventory risks, and the power dynamics between official boutiques and the secondary market arguing that customer service and trust outrank mere capital when building a luxury business. He explains why some brands excel at exclusivity, and he talks about the role of social media in luxury marketing. For budding entrepreneurs, his advice is practical: start with knowledge, leverage reputation, and never overextend to “play status.” Khaled’s story reveals that in luxury resale, success is earned by decades of relationship building and keen market intelligence.
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