Thinking about popping the question? Now’s your moment. 💍
Diamond prices have tanked, plunging 40% in just two years. Even De Beers — aka the diamond overlord controlling a third of diamond production — has slashed prices by up to 15%, something it almost never does.
The culprits? Blame China’s weak demand and the rise of lab-grown diamonds, says the Bank of America. These synthetic stunners look just as brilliant but cost up to 80% less, according to McKinsey. For cash-strapped romantics, it’s a no-brainer.
The industry might be sweating, but if you’re in the market for some sparkle, there’s never been a better time to snag a deal and shine bright like a diamond. 💎
