In this episode, Muhammed Mekki sits down with Toufic Kreidieh, co-founder of Brands For Less, the billion-dollar discount retailer making luxury brands accessible across the Middle East, Europe, and Southeast Asia. Toufic shares exclusive insights into his journey – from launching his first store with just $10,000 in a Beirut underground car park to growing Brands For Less into a global brand valued at $1.2 billion, all while amassing over 3 million followers on social media.
Toufic reveals how he’s captivating Gen Zs’ attention through the treasure-hunt shopping experience and playful TikTok strategy, and how he’s leveraging robotics and Artificial Intelligence to scale operations and break into new markets. Join Muhammed Mekki as he explores how patience, perseverance and an infectious smile helped Toufic transform how millions shop.
