Starbucks showed me what NOT to do at Kopi Kenangan

In this episode of Money Moves, Muhammed Mekki sits down with Edward Tirtanata, the ambitious founder of a billion-dollar Indonesian coffee brand determined to go global. Starting with just $15,000, Edward transformed his humble venture into a powerhouse, attracting high-profile investors like Serena Williams, Jay-Z, and Sequoia Capital along the way. Now serving over 70 million cups annually, Kopi Kenangan has expanded across Southeast Asia and set its sights on India—a market known for its love of tea. With a deep understanding of local farmers and consumers, Edward shares his vision for turning Indonesian coffee into an international sensation.